Peggy Larsen

Peggy Larsen

Board Chair, NACD Utah

Salt Lake City, Utah

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Speaker levelProfessional Speaker

Primary sectorsFinancial services & banking · Nonprofit & philanthropy

Utah focusYes

About

Retired senior vice president of sales and marketing for a $2 billion insurance company. Board of directors at WCF Insurance, NACD Utah and several non profit organizations. Recipient of the Salt Lake Chamber Pathfinder and Athena awards as well as the South Valley Chamber Titan Award. Author of a memoir “beyond my wildest” as well as many articles on customer service, building a strong culture, motivating a sales team and my personal story.

Read the extended bio

Motivational and Inspirational speaker with a personal story of tragedy and overcoming loss. Love promoting women and sharing how I became the first women executive in an 80 year old company. Love sharing why building relationships matter and being authentic is the right thing to do.

Speaking formats

Experience level

Professional Speaker

Frequent / professional speaker (10+ speaking engagements in the last 2–3 years)

Topics & expertise

Civic & Community

  • Civic engagement & public service
  • Nonprofit leadership & governance
  • Philanthropy, fundraising & social impact
  • Serving on boards & commissions

Communication & Storytelling

  • Communicating with frontline employees
  • Communicating with senior leaders / boards
  • Executive presence (online & in-room)
  • Personal brand & visibility
  • Public speaking & presentation skills
  • Storytelling for leaders

Culture/HR & Talent

  • Employee engagement & retention
  • Learning & development / leadership pipelines
  • Organizational change & transformation
  • Workplace culture design

Functional Expertise

  • Communications & PR
  • Customer success & account management
  • Marketing & brand strategy
  • Sales & business development

Gender & Equity

  • Men as allies
  • Sponsorship, mentorship & allyship
  • Women in leadership / closing the leadership gap
  • Women on boards & commissions

Industry Expertise

  • Financial services & banking
  • Nonprofit & philanthropy

Leadership & Management

  • Board governance & board relations
  • Building high-performing teams
  • Executive leadership
  • Giving & receiving feedback
  • Leading through change
  • People management & coaching
  • Performance management
  • Succession planning & talent pipelines

Strategy/Innovation & Change

  • Change management & adoption
  • Customer experience & journey mapping
  • Risk management & scenario planning
  • Strategic planning & execution

Technology & Innovation

  • Cybersecurity basics for leaders

Utah & Regional Issues

  • Women’s leadership in Utah

Wellbeing & Personal Growth

  • Boundary-setting & saying no
  • Burnout prevention & recovery
  • Confidence, impostor syndrome & self-advocacy

Other

  • Overcoming tragedy and loss - Building a network

Signature talks

  • Beyond My Wildest "personal story of overcoming tragedy and loss
  • Customer Service - Why it Matters
  • Networking and relationship building
  • Culture in an organization - amazing and toxic

Selected engagements

  • Utah Valley University business school
  • Utah Business Week - high school students
  • People Helping People
  • WCF Insurance -customer engagement
  • South Valley Chamber - women's network

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