Margaret Woolley

Margaret Woolley

(8.015307631E9)

Executive Director, Utah Department of Commerce

Salt Lake City, Utah

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Speaker levelProfessional Speaker

Primary sectorsGovernment & public sector · Technology / software / SaaS

Utah focusYes

About

Margaret Woolley Busse was appointed by Governor Spencer Cox in January 2021 to serve as Executive Director of Utah’s Department of Commerce. She holds an MBA from Harvard University and degrees in public policy and economics from Brigham Young University, bringing extensive experience in public service, social impact, and strategy consulting.

Ms. Busse is focused on restoring trust in technology as a driver of Utah’s economy. Under her leadership, the Department of Commerce has advanced legislation and litigation to hold social media platforms accountable for harms to minors, including actions against TikTok, Meta, and Snap. She has also led Utah’s innovative approach to artificial intelligence, including creation of the Office of Artificial Intelligence Policy, passage of landmark legislation establishing guardrails and innovation pathways for mental health chatbots, and data portability and interoperability on social media platforms.

As Utah’s chief business regulator, she has reduced fees, streamlined licensing, expanded the behavioral health workforce, and created pathways for foreign-credentialed professionals. A Utah native, she and her husband have five children.

Read the extended bio

Margaret Woolley Busse was appointed by Governor Spencer Cox in January 2021 to serve as a member of his cabinet as the Executive Director of Utah’s Department of Commerce. With an MBA from Harvard University and degrees in public policy and economics from Brigham Young University, Ms. Busse brings a wealth of experience in public service, social impact, and strategy consulting to her role.

Ms. Busse is passionate about bringing trust back to technology, as it is crucial for Utah’s economy to thrive. Under her leadership, with direction from Governor Cox, the Department of Commerce has played a key role in holding social media platforms accountable for their harm to minors by helping to craft appropriate legislative measures and by filing lawsuits on behalf of the State of Utah against TikTok, Meta, and Snap. In the emerging field of artificial intelligence, Ms. Busse, in partnership with the Utah legislature, has driven forward an innovative approach to AI, which includes the creation of the Office of Artificial Intelligence Policy, which is tasked with both providing regulatory relief to qualifying AI-focused companies and making regulatory policy recommendations through its policy learning lab. This new office enables Utah to encourage innovation, protect the public, and proactively observe and learn when it comes to the substantial new powers of AI. Through the work of this new office, Utah’s legislators passed a groundbreaking law that both creates guardrails and an innovation pathway for mental health chatbots. Ms. Busse also worked with Utah’s legislature to pass the Utah Digital Choice Act–the first of its kind in the nation–to enable users to fully control and move their data seamlessly amongst social media platforms.

As the head of Utah’s chief regulatory agency, Ms. Busse has worked to significantly reduce regulatory fees, streamline the regulatory process, and reform occupational licensing, including in behavioral health in order to dramatically increase the behavioral health workforce needed to help address Utah’s mental health crisis. She is also leading efforts to create streamlined pathways for foreign-credentialed immigrants and refugees in Utah to obtain professional licenses, enabling them to work at their trained skill level here in Utah..

Ms Busse has been named a Most Influential Woman by Utah Business Magazine, received the Cyber Pioneer Award from the Utah Bar Association, was featured on the AI Women Power List, was a Utah Women in Tech award finalist, and received RevRoad’s Championing Women in Business award. Ms. Busse is a Utah native, and she and her husband, Franz, have five children, ages 12 to 22. Her passion for public service began with many years of leadership roles in local government.

Speaking formats

Experience level

Professional Speaker

Frequent / professional speaker (10+ speaking engagements in the last 2–3 years)

Topics & expertise

Civic & Community

  • Civic engagement & public service
  • Community organizing & coalition building
  • Public policy & legislative processes
  • Serving on boards & commissions

Communication & Storytelling

  • Communicating with frontline employees
  • Communicating with senior leaders / boards

Culture/HR & Talent

  • Hybrid work, flexibility & future of work

Industry Expertise

  • Government & public sector
  • Technology / software / SaaS

Leadership & Management

  • Decision-making & accountability

Strategy/Innovation & Change

  • Change management & adoption

Technology & Innovation

  • Artificial intelligence & responsible AI
  • Data privacy & ethics
  • Technology trends & digital disruption

Utah & Regional Issues

  • Women’s leadership in Utah

Other

  • AI, tech, and social media transforming our society

Signature talks

  • Recent:
  • -Utah's Leading Role in Prohuman AI

Media & video

  • Dozens of media interviews, quotes, and podcasts

Selected engagements

  • -Introductory remarks to Utah AI Summit, December 2025
  • -Interviewed actor Joseph Gordon-Levitt at Utah AI Summit, 2025
  • -Highlighted speaker at Organized Intelligence conference, Nov. 2025
  • -Keynote speaker at Davis County Chamber of Commerce Women's conference, Nov 2025
  • -Keynote speaker at University of Utah's Responsible AI conference, Sept 2025

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