Jenny Groberg is a wife, mother, champion of flexible work, and the visionary CEO and Founder of BookSmarts Accounting and Bookkeeping, a nationally recognized, women-led firm known for delivering customizable, confidence-building financial services to businesses of all sizes. Jenny launched BookSmarts in 2008 with a husband in medical school, young children at home, and no workable path forward through traditional employment. So she created her own.

Under Jenny’s leadership, BookSmarts has grown into a powerhouse distinguished by award-winning service, innovative systems, and a culture designed around real life. Her work has been recognized with four international Stevie Awards, Utah Business CEO of the Year, the Salt Lake Chamber’s Pathfinder Award, and inclusion on the Inc. Female Founders 500 list. Her financial expertise has been featured in Inc., Forbes, Entrepreneur, Accounting Today, Nasdaq, CNBC, U.S. News & World Report, and more. She holds a finance degree from the University of Utah.

In 2018, a traumatic brain injury abruptly halted Jenny’s ability to work. For three years she navigated treatment and recovery, relying on the systems and talented team she had built around her. BookSmarts not only survived, it grew stronger. When she returned, her comeback fueled explosive growth. That first year back, BookSmarts grew its workforce by 20%, and revenue by more than a third. Jenny transformed her personal setback into a powerful mission: to redefine what work can look like, and to build a world where opportunity adapts to life, instead of the other way around. And she is just getting started.

Learn more at booksmartspro.com.