Amy Cook

Amy Cook

Co-founder, CMO, Fullcast

Sandy, Utah

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Speaker levelProfessional Speaker

Primary sectorsEducation (K-12 / higher ed) · Healthcare & life sciences · Media, marketing & communications

Utah focusYes

About

Amy Osmond Cook, Ph.D., is the Co-Founder and Chief Marketing Officer of Fullcast, the first AI-Native GTM Platform.

Read the extended bio

Amy Osmond Cook, Ph.D., is a seasoned marketing executive who specializes in architecting the go-to-market engines that drive high-growth companies from Series A funding through successful acquisition. She has a proven track record in this high-stakes environment, having served as Chief Marketing Officer for Simplus (acquired by Infosys), PathologyWatch (acquired by Sonic Healthcare), and Onboard (acquired by Conservice), guiding each organization through critical phases of scaling and market positioning. This expertise is built on a strong entrepreneurial foundation as the founder and CEO of Stage Marketing, a full-funnel marketing firm she built and led for 15 years (acquired by Ampleo), establishing her as an expert in comprehensive growth strategies.

Her strategic approach is backed by deep academic and industry expertise, including a Ph.D. in Communication from the University of Utah. Currently, Amy is applying her scaling experience as the Co-Founder and Chief Marketing Officer of Fullcast, the first AI-Native GTM Platform. As a recognized thought leader, she combines hands-on executive leadership with a passion for education, contributing to Forbes and serving as an adjunct professor for over two decades. This unique blend of academic rigor, entrepreneurial drive, and C-suite experience makes her a pivotal leader for companies poised for rapid expansion and successful exits.

Speaking formats

Experience level

Professional Speaker

Frequent / professional speaker (10+ speaking engagements in the last 2–3 years)

Topics & expertise

Civic & Community

  • Cross-sector partnerships (business + government + nonprofit)
  • Nonprofit leadership & governance
  • Philanthropy, fundraising & social impact

Communication & Storytelling

  • Communicating with frontline employees
  • Communicating with senior leaders / boards
  • Cross-cultural communication
  • Difficult conversations & feedback
  • Digital presence & thought leadership (LinkedIn, etc.)
  • Executive presence (online & in-room)
  • Media training & interviews
  • Personal brand & visibility
  • Public speaking & presentation skills
  • Storytelling for leaders
  • Storytelling with data

Culture/HR & Talent

  • Coaching & mentoring programs
  • Employee engagement & retention
  • Employer brand & employee experience
  • Handling burnout, morale dips & “quiet quitting”
  • Hybrid work, flexibility & future of work
  • Learning & development / leadership pipelines
  • Onboarding & offboarding done well
  • Organizational change & transformation
  • Performance reviews & goal setting (OKRs, KPIs, etc.)
  • Psychological safety & belonging at work
  • Restructures, layoffs & humane transitions
  • Workplace culture design

Entrepreneurship & Startups

  • Building an executive team as a founder
  • Exit strategies (acquisition, IPO, succession)
  • Family-owned / closely held businesses
  • Founder mental health & resilience
  • Funding & capital (VC, angels, bootstrapping)
  • Scaling a startup / growth stage
  • Social entrepreneurship & mission-driven ventures
  • Starting a business
  • Women founders & access to capital

Functional Expertise

  • Communications & PR
  • Data analytics & business intelligence
  • Marketing & brand strategy
  • Product management / product marketing
  • Sales & business development

Gender & Equity

  • Building equitable promotion and hiring systems
  • Gender lens on policy & community decisions
  • Inclusive leadership practices
  • Intersectionality (race, gender, class, etc.)
  • Men as allies
  • Motherhood, caregiving & careers
  • Pay equity & negotiation
  • Return-to-work / re-entry after career breaks
  • Sexual harassment prevention & culture repair
  • Sponsorship, mentorship & allyship
  • Women in leadership / closing the leadership gap
  • Women in tech and STEM
  • Women on boards & commissions
  • “Prove-it-again” bias & promotion barriers

Industry Expertise

  • Education (K-12 / higher ed)
  • Healthcare & life sciences
  • Media, marketing & communications
  • Technology / software / SaaS

Leadership & Management

  • Board governance & board relations
  • Building high-performing teams
  • C-suite readiness
  • Conflict resolution & mediation
  • Cross-functional collaboration
  • Decision-making & accountability
  • Difficult conversations
  • Executive leadership
  • Giving & receiving feedback
  • Leading remote & hybrid teams
  • Leading through change
  • People management & coaching
  • Performance management
  • Psychological safety & trust
  • Stakeholder management & influence
  • Succession planning & talent pipelines
  • Vision, strategy & execution

Strategy/Innovation & Change

  • Customer experience & journey mapping
  • Data-informed decision-making
  • Digital transformation
  • Innovation and intrapreneurship
  • Product strategy & product-market fit
  • Strategic planning & execution

Technology & Innovation

  • Artificial intelligence & responsible AI
  • Tech careers & pathways for women
  • Technology trends & digital disruption

Utah & Regional Issues

  • Faith, culture & work in Utah
  • Mountain West / regional issues
  • Utah business & economic landscape
  • Utah tech ecosystem / Silicon Slopes
  • Women’s leadership in Utah

Wellbeing & Personal Growth

  • Burnout prevention & recovery
  • Confidence, impostor syndrome & self-advocacy
  • Habit building & personal productivity
  • Mental health at work
  • Mindfulness & stress management
  • Resilience & navigating change
  • Values-based career design
  • Work–life integration

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