Jennifer Tarazon

Jennifer Tarazon

Director of Community Engagement, Mountain America Credit Union

Salt Lake City, Utah

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Speaker levelProfessional Speaker

Primary sectorsMedia, marketing & communications · Nonprofit & philanthropy

Utah focusYes

About

Jennifer Tarazon is the Director of Community Engagement at Mountain America Credit Union, where she leads enterprise community engagement strategy across a multi-state footprint, overseeing partnerships, multicultural outreach, financial inclusion initiatives, and efforts that strengthen community trust and organizational impact.

Prior to joining Mountain America, Jennifer served as Director of Communications for AARP Utah, Vice President of the U.S. Hispanic Chamber Foundation, and Business Services Director for Salt Lake County’s Office of Regional Development under Mayors Ben McAdams and Jenny Wilson.

In 2021, Governor Spencer Cox appointed Jennifer as the first Latina Commissioner of the Utah Department of Alcoholic Beverage Services. She currently serves as Vice Chair. Jennifer also chairs the PBS Utah Advisory Board and serves on the boards of the Suazo Business Center and the Utah Hispanic Chamber of Commerce.

She holds a bachelor’s degree from Smith College and a Juris Doctor from Brigham Young University’s J. Reuben Clark Law School.

Speaking formats

Experience level

Professional Speaker

Frequent / professional speaker (10+ speaking engagements in the last 2–3 years)

Topics & expertise

Civic & Community

  • Civic engagement & public service
  • Community organizing & coalition building
  • Cross-sector partnerships (business + government + nonprofit)
  • Nonprofit leadership & governance
  • Serving on boards & commissions

Communication & Storytelling

  • Communicating with frontline employees
  • Communicating with senior leaders / boards
  • Cross-cultural communication

Functional Expertise

  • Marketing & brand strategy

Gender & Equity

  • Women in leadership / closing the leadership gap

Industry Expertise

  • Media, marketing & communications
  • Nonprofit & philanthropy

Utah & Regional Issues

  • Women’s leadership in Utah

Other

  • Hispanic Growth Trends in Utah and Beyond
  • The Future Hispanic Consumer
  • A First Generation American Journey
  • The Power of Latinas in Business

Signature talks

  • Hispanic Growth Trends in Utah and Beyond
  • The Future Hispanic Consumer
  • A First-Generation American Journey
  • The Economic Force of U.S. Latinos: And Why Latinas Are Driving the Next Wave of Growth

Media & video

  • Reaching Out: Jennifer Tarazon | The Harbert College of Business Podcast | May 2026
  • Utah's first multi-level liquor store opens to the public | Fox 13 Salt Lake City | June 2024
  • What’s In A Name: Director Of Multicultural Engagement | CreditUnions.com | January 2025
  • New Multicultural Engagement Director Focused On Giving Back & Building Trust | Credit Unions Times | March 2024

Selected engagements

  • A First-Generation American JourneyWomen Who Succeed Annual Conference · University of Utah Executive Education Building · August 2025
  • The Economic Force of U.S. Latinos: And Why Latinas Are Driving the Next Wave of GrowthUtah Hispanic Chamber's Latinas in Business Conference · Mountain America Business Center · May 2026
  • YOU BELONG. And the Data Proves It.Latinos in Action 2026 Annual Conference · University of Utah · April 2026
  • Preparing for the Next Generation of Consumers: Hispanic Growth Trends in Utah & BeyondOgden-Weber Chamber of Commerce, Women Empowered Conference · Ogden Eccles Conference Center · September 2024
  • In Her Shoes (Panel Moderator)US Hispanic Chamber of Commerce National Convention · Philadelphia Marriott Downtown · Philadelphia, PA · September 2018

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