Xan Marcucci

Xan Marcucci

(Zan)

Founder/CEO, Confetti Recruiting

Provo, Utah

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Speaker levelExperienced Speaker

Primary sectorsTechnology / software / SaaS

Utah focusYes

About

Xan Marcucci is the Founder & CEO of Confetti Recruiting, a firm that helps tech companies hire high-impact sales talent from SDRs to CROs. Before founding Confetti, Xan spent years as a sales leader inside fast-growing tech companies like Adobe and Recharge, where she built teams, carried a number, closed millions of dollars of revenue, and experienced firsthand the realities of scaling under pressure. That operating background shapes how she approaches sales hiring today, with a strong focus on role clarity, execution, and leadership. Xan partners closely with founders and sales leaders to build sales programs and make hiring decisions they will still feel confident about years later. She has been recognized as one of Utah Business’s 40 Under 40 for her leadership, impact, and contributions to the Utah business community.

Speaking formats

Experience level

Experienced Speaker

Occasional / experienced speaker (5–10 speaking engagements in the last 2–3 years)

Topics & expertise

Communication & Storytelling

  • Difficult conversations & feedback
  • Digital presence & thought leadership (LinkedIn, etc.)
  • Personal brand & visibility

Culture/HR & Talent

  • Employee engagement & retention
  • Employer brand & employee experience
  • Learning & development / leadership pipelines
  • Organizational change & transformation
  • Performance reviews & goal setting (OKRs, KPIs, etc.)
  • Psychological safety & belonging at work

Entrepreneurship & Startups

  • Building an executive team as a founder
  • Scaling a startup / growth stage
  • Starting a business
  • Women founders & access to capital

Functional Expertise

  • Customer success & account management
  • Human resources / people operations
  • Sales & business development

Gender & Equity

  • Building equitable promotion and hiring systems
  • Inclusive leadership practices
  • Motherhood, caregiving & careers
  • Pay equity & negotiation
  • Return-to-work / re-entry after career breaks
  • Women in leadership / closing the leadership gap
  • Women in tech and STEM
  • Women on boards & commissions
  • “Prove-it-again” bias & promotion barriers

Industry Expertise

  • Technology / software / SaaS

Leadership & Management

  • Building high-performing teams
  • Difficult conversations
  • Giving & receiving feedback
  • Leading through change
  • People management & coaching
  • Performance management

Strategy/Innovation & Change

  • Change management & adoption
  • Scaling organizations (startup to growth stage)

Utah & Regional Issues

  • Faith, culture & work in Utah
  • Utah tech ecosystem / Silicon Slopes
  • Women’s leadership in Utah

Wellbeing & Personal Growth

  • Boundary-setting & saying no
  • Confidence, impostor syndrome & self-advocacy
  • Resilience & navigating change
  • Values-based career design
  • Work–life integration

Signature talks

  • When and How to go from Founder-led Sales to Scalable Sales
  • Sales Leadership: More Than Hitting Numbers
  • How to Measure and Strengthen your Emotional Intelligence
  • Human vs AI: How to Run the Race for Revenue

Selected engagements

  • How to Land Your Dream JobHarvard Athletics Club Event · Harvard Business School · May · 2025
  • Building Successful Sales TeamsSales Training Event · Client corporate office · Huntington, CA · June 2025
  • Emotional Intelligence for LeadersSales Kickoff · Ritz Carlton · Toronto, Canada · February · 2023

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